E-Commerce Knowledge

AI Visibility in E-Commerce: Why Act Now

ChatGPT, Gemini, and Claude increasingly recommend products. Why AI visibility is becoming essential for online stores.

Schema.org for AI Recommendations

Structured product data for rich results, merchant feeds, and AI agents – and what it does not do. The practical guide.

llms.txt: What It Can and Can't Do

How the file is structured and an honest assessment: Google does not process it, and no other provider has confirmed using it.

Test AI Visibility: Is Your Store Recommended?

Branded and unbranded prompt set, evaluation criteria, and measurement through your customers' own words.

TikTok Shop for German Retailers

TikTok Shop has launched in Germany. Requirements, fees, FBT, and integration – the complete overview.

E-Procurement Explained: cXML, OCI and Punchout

What is OCI, cXML and Punchout? How does SAP Ariba work? The practical guide for B2B retailers.

Middleware for SMEs

Breaking down data silos: How middleware connects shop, ERP and CRM. n8n, Make, Zapier and Xentral Connect compared.

Multi-Carrier Tracking

Shipment tracking across all carriers: DHL, DPD, UPS – and the problem with freight forwarders.

Migrate Shopware 5 to 6

The complete guide: preparation, data migration, SEO redirects, and common pitfalls during the migration process.

Planning ERP Integration

How to connect Shopware with Xentral, SAP, or other ERP systems – without data chaos.

Automating E-Commerce Processes

From manual work to automated workflows: practical examples using n8n, Make, and Zapier.