AI for Your Online Store
We integrate AI into your store where it takes over recurring work: generating product texts, translating shops, reconciling payments, enriching product data. For retailers with a large product range or many similar tasks. The AI workflows are connected to Shopware, PIM and ERP and run in the background with quality control.
The AI Problem in Mid-sized Companies
Between "trying ChatGPT" and "using AI productively in business", three things are usually missing: a concrete use case, the technical integration and realistic expectations about quality.
Retailers see potential but don't know which task to start with
Product descriptions are incomplete or too short because nobody has time for thousands of items
New language versions fail because of translation costs and maintenance effort
Concrete AI Applications for E-Commerce
Six use cases we implement today.
Content Generation
Product descriptions, category texts and SEO content from your product attributes. Consistent in style, following your guidelines for tone and structure.
- Generate product descriptions from attributes
- Category texts and landing pages
- SEO-optimized meta titles and descriptions
- Consistent brand voice across all content
Product texts for the entire range instead of individual items
Payment Reconciliation & Accounting
Automatically match payments from your payment providers to orders and invoices – even when fees were deducted or amounts differ. AI suggests the right match for edge cases.
- Pull transactions via API from your payment providers
- Automatic matching to orders and invoices
- Book fees separately
- Hand over to your accounting software
Open-item reconciliation without spreadsheets and manual typing
Shop Translation
Multilingual shops without a translation agency. AI translations with product context and a glossary for your technical terms.
- Product texts in any number of languages
- Consistent terminology through glossaries
- Automatic translation of new products
- Manual editing only where necessary
New language versions without a translation agency
Process Automation
Workflows with an AI step for tasks that fixed rules cannot cover: classify texts, detect anomalies, generate suggestions.
- Intelligent ticket categorization
- Automatic product categorization
- Fraud detection for orders
- Sentiment analysis of reviews
Tickets and reviews arrive pre-sorted at the right team
Product Data Optimization
Automatically enrich incomplete product data. Extract attributes, suggest categories, detect duplicates.
- Extract attributes from free text
- Fill in missing product data
- Generate category suggestions
- Find duplicates and inconsistencies
More complete product data without manual re-entry
Image Generation & Optimization
Remove backgrounds, swap backgrounds, generate missing views. Consistent visual language in your store.
- Automatic background removal
- Background replacement for lifestyle shots
- Generate missing product views
- Optimize image sizes and formats
Consistent product images without a photo studio for every view
Our Approach
AI projects often fail due to inflated expectations. We start with a sample, test on real data and expand what works.
Identify Use Case
Together we check which task in your e-commerce costs a lot of time and can be solved with AI. Not every problem needs AI.
Proof of Concept
Test with a sample of your real data. You see the quality of the results on your own product range before you commission the integration.
Integration
Integration into your existing systems: Shopware, PIM, ERP. Automated workflows running in the background.
Optimization
Continuous improvement of results. Feedback loops, fine-tuning, quality control.
Technology We Use
We're not tied to any single provider. Depending on data protection requirements, quality and cost, we choose the model – from OpenAI to Anthropic to self-hosted open-source models.
LLMs & Language Models
ChatGPT, Claude, Gemini – for texts, analysis, classification
Image AI
DALL-E, Midjourney, Stable Diffusion – for image generation and editing
Automation
n8n, Make, Custom APIs – for integration into your systems
Why Not Just Use ChatGPT?
ChatGPT is enough for individual tasks. For e-commerce applications across the whole product range you need:
- API integration into your systems
- Thoughtful prompt engineering
- Automated quality control
- Batch processing for large data volumes
- GDPR-compliant data processing
AI Visibility: How your store shows up in ChatGPT answers
AI assistants like ChatGPT, Gemini and Perplexity answer product questions and name stores in the process. For your store to be able to appear there, it needs structured product data, machine-readable content and complete product descriptions.
Learn more about AI VisibilityFrequently Asked Questions About AI in E-Commerce
Which AI models do you use?
We work with models from OpenAI, Anthropic (Claude) and Google (Gemini), as well as open-source models such as Llama that can be self-hosted. The choice depends on the use case, data protection requirements and the balance between quality and API costs.
What about data protection with AI?
Product data usually contains no personal data and can be processed via API providers. Customer data, for example in support tickets or payment data, we process only with a data processing agreement, via European providers or with self-hosted models. Which option fits is decided per use case.
How good are AI-generated product texts?
With clean product attributes, a glossary and tuned prompts, AI delivers usable first drafts in the desired style. An editorial spot check remains sensible. In the proof of concept you see the quality on your own product range.
What determines the cost of an AI integration?
The number of connected systems, the size of the product range, the requirements for quality control, and whether a proof of concept is sufficient or an ongoing workflow is built. Add to that the model provider's API costs, which grow with the amount of data processed. We give you a range after the initial meeting.
Can't we just do this ourselves with ChatGPT?
For individual texts: yes. For automated processes across thousands of items you need API integration into shop and PIM, tuned prompts, quality control and error handling. That is what we implement.
Which systems do you integrate the AI workflows into?
Into Shopware, your PIM and your ERP via their interfaces. The workflows run in n8n, Make or as a custom PHP/Laravel application and write results directly back to the target system.
ec data – AI and Data Automation for Mid-Market Companies
AI belongs in your processes, not in a chat window: with ec data, we bundle potential analysis, data consolidation, and individual automation under our own brand – GDPR-first, on-premise if required (website in German).
Discover ec dataAI Potential in Your Store?
Let's find out in an initial call which task in your e-commerce is the first candidate for AI.
No sales pitch. We look at what makes sense for you.